Research On Service Marketing Strate Of ZB Patent & Trademark Agency Co.,Ltd.

In recent years,with the number of China's domestic patent applications and PCT international patent application ranking continuously as first in the world,Chinese patent agency industry has a rapid development,which has become an important reason to promote the development of intellectual property in china.However,with the rapid development of the industry,all kinds of problems of the patent agency industry also continue to appear,especially in the early development of intellectual property agency.The patent agency mainly pays attention to the research of intellectual property to improve quality,relying on the original has not been mastered by decoupling before the restructuring of customer resources,expanding the market in a very limited range of through word-of-mouth marketing mode,but ignoring the research of marketing strategy,and limited to the patent agency industry qualification requirements,few professional marketing personnel to enter the patent agency industry,this duty in a long time,the patent agency industry's lack of design,lack of market service marketing strategy sensitive and do not pay attention to customer service system,with the rapidly expanding market,enter the part of the patent agency industry Limited by the staff of the patent agency industry cognition,although some differences with part of the patent agency in traditional patent agency marketing strategies and marketing methods,but has not yet found major success;therefore,only the importance of service marketing strategy study,planning and execution,can enter the increasingly fierce competition environment.The patent agency serves in a dominant position.In this article,through a combination of marketing management,service marketing and other related theories,and the analysis of the current situation of ZB Patent Trademark Agency Ltd.,summed up the ZB Patent Trademark Agency Co.Ltd.four problems in the process of marketing:brand building and marketing channels,the actual income of the company was too weak,poor relationship marketing staff and service requirements are too high commitment to cash.Then,through the ZB patent trademark agent limited company's marketing present situation carries on the SWOT analysis,grasps the influence company development each factor.Finally,the above conclusion is analyzed,the design principle of clear ZB patent and trademark agency service marketing company and consideration,reconstruction of ZB patent and Trademark Agency Co.,Ltd.products,price,channel,promotion,personnel,physical evidence and process control strategies to help the ZB Patent Trademark Agency Ltd.can quickly the development of a dominant position,in the increasingly severe competition in the market environment at the same time,but also provide a reference for the mainly engaged in domestic patent application patent agency.