Study On The Improvement Of Out-in Business Of D Intellectual Property Law Firm

As a major means for IP protection,patent applications are usually handled by professional IP agencies due to the complex processes and legal requirements involved.Because cross-border applicants are more reliant on IP agencies due to geographical distance and unfamiliarity with foreign IP law,international patent application has become a major source of income for IP agencies.D Intellectual Property Law Firm is a leading IP agency in China.Based on analysis of the basic condition of Company D and the specific processes of“out-in business"(patent applications of foreign applicants in China),this paper identifies the strengths,weaknesses,opportunities and threats of Company D and provides recommendations for Company D's out-in business.The recommendations mainly relate to the aspects of marketing,handling processes,technical support,and HR management.With these specific measures,it is possible to improve competitiveness of company D.The viability of this paper is ensured by analysis based on the classic SWOT Model,the perspectives in Porter's Five Forces Model,and first-hand surveys and statistics from Company D.With a long history and a prominent position in the field,Company D is a representative domestic IP agency.Therefore,recommendations for Company D can also be applied to companies in the same trade to promote the whole industry.