| Current in the lighting industry is going through transition from traditional lighting industry to the new type of lighting industry.LED lighting energy saving,green environmental protection,long life and other significant advantages.In energy conservation and emissions reduction,low carbon environmental protection of the social background,the national energy conservation and environmental protection policy in succession fall to the ground,a significant boost to the requirement of energy conservation and environmental protection,has already begun to phase out backward lighting lamps and lanterns.Lighting industry still show strong demand and competitive landscape.More market share in order to get the lighting market,the industry of many enterprises in technology,product,price,channel launched a fierce competition,industry concentration degree enhances unceasingly.Last year was China's enlightenment in intelligent lighting,the combination of intelligence and lighting technology presents as a new player.In 2015 the government work report clearly put forward "Internet +",combine Internet,smart technology and multiple terminals,a huge coverage of each terminal equipment and the user's network.In 2016,major changes in LED industry,many small and medium-sized manufacturers are forced to withdraw from the market,the international giants have also transition,industry profitability through challengesAccording to the changes in the environment,Pak need timely adjust corporate strategy to seize the opportunity.In this paper,we use PEST model to analyze the influence macro external environment for the development of the company,through analysis of lighting industry competitive analysis model,and then found that industry and market opportunities;And with the help of SWOT model to study the company's internal environment,to determine the company's core competencies.Finally on the basis of these analyses,this paper puts forward the company's overall strategy,competitive strategy and functional strategy... |
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