Research On The Developing Strategy Of TH Public Accountant Office

Certified Public Accountants is a typical knowledge-intensive industry enterprises,in the development of this kind of enterprise management,personnel,business innovation ability become the core competitiveness of the key influence factors.In the certified public accountants industry competition,large chain firms tend to have more strong brand appeal,for high-end talents with good absorption capacity and business innovation,market development more quickly.And TH Certified Public accountants of small and medium-sized accounting firm,the firm in the industry in the development and competition advantage is not obvious.This study based on the development strategy of TH Certified Public Accountants,combined with the theory and the case,used the SWOT analysis method analysis the important of the development strategy.Then introduce the situation and the problems and the reasons of TH.Combined with the case and the theory to analysis the environment by SWOT methods,then used the matrix evaluation to analysis and concluded the strategy,choose the differentiation and the centralization strategy.Basis on the matrix evaluation to judge the environment then clear the strategy adaptability and choose the strategy combination.Position the target market segment to analysis the new orientation,adjust the customer relationship management.Finally make the matching strategy in order to promote the develop of TH certified public accountant.