The Collaborative Marketing Research Of Xinjiang Kanas Journey Resort

Xinjiang Kanas scenic area was separated by vertical band,gorgeous natural scenery,ecological system has a relatively perfect modern glacier and have a unique style,Xinjiang is the most characteristic natural scenic spots,tourism development is of great value.Cooperative marketing refers to the marketing idea and marketing practice of different interest bodies,two or more than two,in order to achieve maximum benefit,cooperate with each other and share the advantages of each other.Through collaborative marketing,it can bring great competitive advantages to scenic spots,so it has great research significance.In recent years,Xinjiang Kanas scenic spot is the first choice for Republic of Kazakhstan residents to travel abroad.This thesis from the Kazakhstan outbound tourism from the perspective of relevant theories in tourism marketing,combined with the status of Xinjiang Kanas scenic tourism marketing,according to the China outbound tourism demand information and data obtained in the investigation of tourism in Xinjiang,Kanas Tourism Association of marketing strategies.First,the background and significance of the thesis clear from the collaborative marketing strategy,and marketing strategy in two aspects of the research status at home and abroad are reviewed,determine the research methods and technical route;second,multi angle analysis,respectively,based on marketing,tourism marketing,collaborative marketing theory research;third,in Kanas the current situation of the scenic spot of collaborative marketing and it's problems;fourth,collaborative marketing research environment of Kanas scenic area,the development of the macro environment analysis in four aspects of economic,social,political,and technical advice,industry environment analysis and Countermeasures of Potter's five forces model based on the analysis from the tourism landscape,catering and accommodation transportation,tourism,shopping and entertainment services and other aspects of the needs of tourists,as well as the analysis of the advantages and disadvantages of Kanas Scenic Area.Fifth,on the basis of collaborative marketing;and the status of collaborative marketing environment analysis of Kanas scenic area,from the four angles of collaborative services,collaborative pricing,channels and promotion for collaborative marketing strategy of Kanas scenic area,and puts forward the corresponding measures on the implementation of the strategy;finally make a summary and outlook of the research.