Study On The Competitiveness Of Rural Credit Cooperatives In Shaanxi Based On Factor Analysis

With the rapid development of China's market economy,the agricultural industry the first economic growth rate lagged behind the manufacturing industry,service industry and emerging industries,to speed up the development speed of rural economy,strengthen the construction of rural financial system is the priority among priorities.As an important rural financial institution,rural credit cooperatives can not be compared with other financial institutions in the rural areas,institutions,networks,the number of personnel and business volume.But under the new situation,the state-owned joint-stock banks and other commercial banks related financial services gradually expand to the rural economic market,making the rural credit cooperatives face greater pressure of competition.Because of historical problems and institutional rigidity,rural credit cooperatives are in a weak position in competition compared with the banking financial institutions.How to evaluate the competitiveness of rural credit cooperatives comprehensively,reasonably and effectively,and how to better promote the sustainable development of rural credit cooperatives has become a pressing problem to be solved.This paper uses economics,statistics,marketing and other related theoretical knowledge,from the current situation of the development of Shaanxi rural credit cooperatives,the author put forward the existing problems,and the elements of the competitiveness of financial institutions from the perspective of evaluation on the competitiveness of the construction and research of index system,from the safety,liquidity,profitability,development ability and financial innovation ability 5 aspects and 9 indicators of using factor analysis method empirical rural credit cooperatives competitiveness,the competitiveness of rural credit cooperatives is weak from the theoretical and empirical analysis.In view of this situation,the empirical process from the competitiveness of rural credit cooperatives in Shaanxi province evaluation,find the main factors influencing the competitiveness,including cost income ratio,capital adequacy ratio,the average rate of return on total assets and the proportion of financial innovation products.Then,we analyzed the reasons of the specific indicators,including the property rights structure is relatively simple,the cost is serious,the national credit protection efficiency is not high,the high rate of non-performing assets,the construction of management system is not in place,financial innovation is not strong,the overall quality of staff is low,and pointed out the concrete countermeasures to improve and enhance the competitiveness of.Finally,the research results are summarized,the implementation strategy of rural credit cooperatives to enhance competitiveness,combined with the national economic structural adjustment and financial system reform policies and puts forward the further research content.