Research On The Competitiveness Of Rural Credit Cooperatives In Hunan Province Based On Factor Analysis

With the opening of Hunan rural financial market, the new rural financial institutions such as town bank, mutual cooperatives and so on continue to appear and expand gradually, which contributes great threat to the survival and development of Hunan rural credit cooperatives, the main force of rural financial institutions. In such a situation, that researches on the competitiveness of each city’s rural credit cooperative in Hunan Province, clearly awakes its comprehensive competitiveness, digs out its own existing defects and shortcomings, thus finds the strategies to ascend the competitiveness of each city’s rural credit cooperative in Hunan Province, has very important practical significance.By analyzing competitiveness theory of rural credit cooperatives and synthesizing existed research results, this paper tries to construct a rural credit cooperatives competitiveness evaluation index system. This paper has the factor analysis model an empirical analysis of six cities of rural credit cooperatives competitiveness in Hunan Province. Combining with public factor, namely cost control and financial risk factor, profitability and liquidity factor, asset management efficiency factor, financial innovation factor, which are extracted influence factor on Hunan rural credit cooperatives competitiveness by factor analysis, and combining each city of Hunan rural credit cooperatives with its actual situation, this article thinks such three restricting factors as the internal management, asset management efficiency and financial innovation has influence on the competitiveness of each city of Hunan rural credit cooperatives. According to those restricting factors, this paper puts forward corresponding countermeasures that firstly, actively strengthening its expenses management, strengthening the financial risk management in order to optimize the internal management; Next, multi-means efforts to improve the quality of its assets in order to improve its profitability efficiency; Finally, to change their management concepts, vigorously develop intermediary business, innovative financial products to enhance its innovative development level.This paper is composed of five chapters. Chapter Ⅰ, introduction. This chapter describes the research background and research purposes and significance, literature review, article structure and research methods. Chapter Ⅱ, the theoretical basis on competitiveness of rural credit cooperatives. This chapter discusses the connotation, basic theory and analysis model of competitiveness in rural credit cooperatives. Chapter Ⅲ, the cooperatives competitive factor analysis:six cities in Hunan Province as an example. This chapter constructs rural credit cooperatives competitiveness evaluation system and has an empirical analysis on competitiveness of six city’s rural credit cooperative in Hunan Province competitiveness by the factor analysis model, and evaluates the competitiveness of six city’s rural credit cooperative in Hunan Province and its overall competitiveness, according to ranking its competitiveness. Chapter Ⅳ, the analysis of restricting factors in the enhancing competitiveness of rural credit cooperative in Hunan Province. This chapter details analysis of the constraints of competitiveness of rural credit cooperative in Hunan Province, analyzing the root causes of deficiencies. Chapter Ⅴ, countermeasures and suggestions of enhancing the competitiveness of rural credit cooperative in Hunan Province.