Research On Competition Promotion Of Feicheng Wangguadian Rural Credit Cooperatives

With the rural financial markets opening up and financial system reform,many financial institutions and organizations are in rural financial markets.On the one hand the economic prosperity of rural and agricultural is developed,on the other hand its also brings competitive pressure to the rural credit cooperatives which long-term roots in in rural areas.In order to gain a foothold in the financial fierce market competition,the rural credit cooperatives in Shandong Province as the local small and medium enterprises must objectively evaluate their geographical location in the same competition,and re-examine the problems and shortcomings of their own existence.It is the only way to meet rural development strategy which fits the economic needs of development,and results in an invincible position in market competition.Under the background of rural financial market opening,the paper selects a grassroots rural financial organization which is named Feicheng Wangguadian rural credit cooperatives,uses the research methods including data analysis and field survey,and establishes the market competitiveness evaluation system based on the actual situation.The paper analyses the main problems of market competition and deep motivation by using the evaluation system,and points out that strengthening the internal vitality,expanding the funding channels and reinforcing the market management are the effective measures to enhance the competitiveness.