Research On The Sustainable Development Of Financial Services Under The Perspective Of Inclusive Finance

Financial services,is a a livelihood project to improve the payment environment and enhance the level of financial services in rural areas,for the purpose to extend the financial service to the place where people live,and make people enjoy the "no village,no risk,high efficiency," modern financial service all day,and to solve the "last mile" problem.And it has importannt significance of enhancing the level of bank card applications,Equalizating financial services,serve the construction of new socialist countryside.Ninghai County,took the lead in helping farmers to withdraw money service since 2011,after nearly five years of work practice,has been achieved to making the financial services cover all financial blank administrative village,build a complete payment system.But at the same time,facing the problems of unsound incentive mechanism,unbalanced input-output and so on,the sustainable development faces challenges.This paper takes Ninghai financial service point as a sample,to investigation and research from the input-output,operating efficiency,layout management,risk prevention and control aspects,to understand and solve sustainable development problem.Through analyzing the present situation and existing problems of the financial services in Ninghai County,understand the key problem of financial services.At the same time,drawing on the development model and experience of the Brazilian agent bank,combining Ninghai County development reality,tailored to promote the jurisdiction Financial services and sustainable development strategies,and as a guide to try to reform and promote financial services to help financial health and sustainable development.