Study On Development Strategy Of Xiaoyi Pengfei Industrial

As China's basic energy,coal plays an important role in economic and social development.Since May 2012,the downward trend of coal economy has lasted for 48 months,and the coal industry has been severely affected by downstream industries and industries.According to our country "much starker choices-and graver consequences-in planning",as a major adjustment of the critical period of coal industry in our country,the coal industry field to "transfer mode,adjust structure,production capacity" of the industry transformation in the form of adjustment.By 2020,the coal industry will be able to generate 500 million tons of capacity,with a reduction of 500 million tons.In this paper,we study the Xiaoyi Peng Fei Industrial(group)company,(hereinafter referred to as the "Peng Fei Industrial"),is a coal tar as the main body of enterprise capital,realize the basic requirements of circular economy,has gradually formed the modern coal chemical industry circular economy park.Although a preliminary circular economic model has been formed,all these are still in preliminary exploration.In the present environment,developing strategies suitable for Peng Fei Industrial is of great significance to the industry enterprises,which are mainly represented b y Peng Fei Industrial.This article is based on the basic theory of strategic management in the modern management theory,the basic theory of circular economy and the social responsibility of enterprises theory,by adopting the combination of qualitative a nd quantitative analysis method,the flying eagle group in the present development status of the problem are summarized and analyzed.Through the use of macro environmental PEST Analysis and porter's industrial competition structure model,the macro and external environment,industry status and competition structure of the company's industry are analyzed.SWOT matrix analysis of the development of suitable for flying eagle group strategy,at the same time,combined with the company's mission and vision,and on this basis to determine the eagle fly group development strategy,by Thomson and stern crane method for flying eagle group strategic choice to do the evaluation,and solved the eagle fly group development strategy of the implementation of the method.Finally,the implementation of the company's development strategy puts forward specific Suggestions.Through the SWOT matrix,Thomson and stern crane method,finally choose the strategy of "integration" as the eagle fly group development strategy,in order to better prepare the enterprise development strategy,optimize organization need Peng Fei Industrial,enhance the level of company operation;At the same time,we should actively seek favorable policies to support the development of enterprises.We should also strengthen human resource management,step up technological innovation in enterprises,and build a "integrated" strategy to enhance the competitiveness of the enterprise market.We should set up the concept of circular economy development,ensure the stable development of the company's ecology,establish a long-term mechanism for the development of circular economy,and take on the suggestion of social responsibility.