A Research Of The City Image Strategy Of Chongqing As The National Central City

Urban strategic development and management of the city image after experiencing early resource-driven,market-driven,have entered the image-driven stage.Study on the city image strategy is the foundation work of the urban management and construction.It is an important means of building a city brand,creating city value and promoting city competitiveness.In the current era of globalization,the development of economy is better day by day.The city image strategy is playing an increasing role in promoting development of a city.On the basis of the view that the image strategy should be supported by the orientation of the city development,taking National Center City building as a starting point,from the current implementation situation,orientation of Chongqing's city image strategy,to the planning system and the project design of Chongqing's city image strategy,in-depth studies are made in the paper: that starting from the implementation status analysis of Chongqing's city image strategy,around image strategy positioning of National Center City,from the four factors of the famous historical and cultural city,the economic center of Yangtze River upstream,the national important modern manufacturing base,and the southwest integrated traffic hub,building Chongqing's city image strategy having been interpreted fully;through the analysis of the history and the reality of the situation of Chongqing's city image,studying the main problems of city image,proposed recommends upgrading Chongqing's city image;through the time combing of the several positions for Chongqing by the nation,described that Chongqing as a national central city is a context of the long history development,conforming to the strategic requirements of Chongqing's development by the nation;from multi-dimensional overall strategy planning combined with typical project-specific design,proposed considerations of the strategic construction of Chongqing's city image;constructed Chongqing's city image strategy planning system with the National Center City as the core.It has the certain significance for future construction of the Chongqing's city image,which provides a theoretical reference and practical support for the construction of NationalCenterCity and Chongqing's development and opening up.