Visual Image Design Of Urban Tourism In Penglai

As the travel boom continues to heat up,tourism has gradually become a modern way of life.The rapid development of tourism and the maturity of tourism consumption,it has caused a hundred schools of contention in the tourism market and makes more cities realize the driving effect of urban tourism image.The image of city tourism is the driving force of the development of city tourism,A unique urban tourism image,It will enhance the comprehensive competitiveness of urban tourism and has a positive effect on its promotion and sustainable development;It will bring economic benefits to the urban development,Even cultural benefits and social benefits.The image of city tourism is through some medium to the public's senses,when they do not resist,they reach the effect of osmosis,therefore,it has aroused popular goodwill and recognition and has established a good image of urban tourism.The image of city tourism is readability,which reflects the cultural connotation of tourism.Therefore,an accurate image positioning of urban tourism needs to understand the local context and cultural essence of the city.Penglai city has a long history and profound culture,it has the reputation of a fairyland on earth.The tourism pattern of the immortal,sea,wall,pavilion,and the fairy culture,the hero culture,the marine culture,the wine culture is the characteristic of its cities.Since ancient times,there have been scholars and calligraphers in calligraphy,add color to the mountains and seas.However,penglai city has the problem of cognitive ambiguity in the image of city tourism,and Lack of systematic urban tourism image design and effectiveness of the city tourism image promotion program,As a result,tourists are less cognizant of penglai.Through the analysis of the tourism development status of penglai city,and research on the potential audience and consumption market of local cultural history and culture,finally,the core of penglai cultural connotation,combined with tourism geography,marketing,ad communication and other related theories,from the person and ground two angle,carries on the scientific localization.Using visual techniques to present the image of city tourism,the strategy of city tourism image building in penglai city is proposed.It is hoped that by shaping a good image of city tourism,the tourism of penglai will be better implemented in China's 515 strategy,to realize the development and upgrade of tourism in penglai city,and to accelerate the modernization,informatization and internationalization of penglai tourism.