Qingdao Research To The Influential Factors Of Life Insurance Demand

As Chinese economy continued to maintain rapid,stable and healthy development at the same time,residents living standard has been further improve and enhance,as a long-term savings and social security function of personal insurance,also gradually attention and recognition by society.Qingdao as the coastal open cities in China and the largest industrial city in shandong province,with the continuous construction and development of city,Qingdao in terms of personal insurance demand is growing rapidly.This paper to solve the problem of the basic personal insurance market of Qingdao and Qingdao problems of personal insurance,respectively from Qingdao economic factors,social factors and policy factors,and put forward corresponding countermeasures to improve insurance demand,to guide the Qingdao personal insurance industry rapid development has a certain theoretical significance and practical significance,but also for other domestic cities for the construction of the insurance market and improve the good reference significance.This article is divided into six chapters,first chapter is introduction,mainly explain the research background and significance of this paper,the analysis of research status both at home and abroad,put forward in this paper,we study the content and method.Chapter two personal insurance and basic knowledge of demand,illustrates the basic meaning of personal insurance and requirement in detail and classification,etc.,discusses the theory basis for the full text.Qingdao personal insurance demand in section three,discusses the present situation of Qingdao personal insurance demand in detail,respectively from the total demand,the demand structure and demand characteristics.The fourth chapter on the basis of the above,respectively from economic factors,social factors,policy factors,the insurance company for an in-depth analysis of the influence of the personal insurance market of Qingdao.The fifth chapter is Qingdao personal insurance demand put forward the corresponding Suggestions.The sixth chapter on the basis of the above was summarized and the summary.