Research On Competitive Strategy Of City Commercial Banks Based On Customer Satisfaction

As China's financial market liberalization,open,diversified and standardization,city commercial Banks in China was facing a good opportunity and enormous challenge.In 2008,after the subprime crisis,the financial market risk increased sharply,because our country city commercial bank in a protected state for a long time,poor risk awareness,risk control ability was insufficient,and market positioning fuzzy was plagued by problems such as the development of the city commercial bank market.Therefore,our country city commercial Banks need to adjust the competitive strategy of comprehensive,system,which is based on the financial market in our country differentiation,customer consumption personalized,diversified consumption channel characteristics,city commercial Banks in China should make competitive strategy "to customer demand-oriented".The paper,by analyzing the development course of city commercial Banks in our country,the internal mechanism and external environment,through the enterprise competition strategy,customer satisfaction model and related discipline knowledge,city commercial Banks in China are put forward to develop customer satisfaction oriented evaluation system.Then,based on the JiuJiang bank for example,through the questionnaire and statistical analysis,to find the problems existing in the city commercial Banks and its reason;From the perspective of customer satisfaction,in the organization management system,brand,service quality,customer feedback mechanism and so on multi-dimensional,for commercial Banks to strengthen the implementation of the strategy of competition in China are put forward.