Embedding And Reconstruction:Research On "Image Consumption" Of Female College Students

With the continuous growth of economy,consumerism has been endowed with more social and cultural significance.In the study of women’s consumption,they pay more and more attention to the cultural symbolic meaning of the goods,they feel the improvement of the life taste in the consumption,the interaction of the social roles and the self-appreciation,self-satisfaction.Female college students,as the most active and active groups in women’s consumption,have a better understanding of their own image.The question is: what is the status of contemporary female college students’ image consumption,what are the characteristics,and the social meaning behind the image consumption.The female college students of G University in C city as the research object,the literature data,and empirical investigation,truthfully presents the status of female college students on the image of image consumption,consumption specific content description.In the era of network information,the image of the consumer there are many ways of shopping,online and offline shopping coexist in female college students have more image consumption choice,thus forming the image of their own consumption characteristics.They pay attention to the quality of consumption,have higher requirements on their own temperament,and they know that in the complex environment to select a suitable mode of consumption,consumption and promote the appropriate image of the female self-confidence,get their own value of life and social identity to identity.Female college students are exposed to social groups,not only by the constraints of social structure,but also the individual initiative.The social environment and self-identity is affecting the image of the consumer behavior of female college students and their characteristics,but the unique style,reflect the process of consumption of female college students in diverse ways of consumption,sub culture group oriented these constructed youth consumption.Provide fashion atmosphere overall social change as the image of the consumer,their choice of image consumption is no longer passive object,but to create their own groups of fashion,in the understanding of the self-reconstruction also reflects the understanding of their image behind consumption values.Through the way of image consumption to complete the construction of self-identity,from the group,this self-identity construction also determines the development of the image of female college students.Female students in pursuit of a good self-image,the effort is consistent with the self-psychological needs and social needs,but in this process,the behavior of the image over the pursuit of luxury and waste is there should be the real significance of this weapon,distorted consumption,so to create a healthy atmosphere of life consumption of female college students it is particularly important to the development of.