Analysis Of Daily Consumption Of Sichuan Information Technology College Students And The Marketing Strategies

In China, there are so many students in colleges of higher learning. As a huge consumer group, college students have great market potential. The consumer market of the main university students is a unique and potential market segments. Therefore, it is valuable for the enterprises to research and understand the characteristics and real spending situations of the college student as a consumer group, to analyze and seize market opportunities and develop the right marketing strategies, to successfully develop students consumer market. Enterprises should carefully research and analyze the practical needs of college students, develop products and services to meet the students need, and carry out marketing strategies with consumer behavior and psychological characteristics of college students.This thesis surveyed the spending situations of students of Sichuan Information Technology College(SCITC) with the way of questionnaire, obtained the first-hand information on the consumer demand of the students of SCITC, and statistically analyzed the total consumer market and the consumption structure of the students of SCITC. From the resources on internet and in documentation, the author carried out interviews of college students and got comprehensive analysis, and found that the students'total capacity of the consumer market is huge. The author analyzed the daily consumption and known that students'demand has not been fully met because of the location, college size and lack of good facilities, then many high-profit, low competition, and even non-competitors can enter the market, the market is potential.Thus, because of the actual consumption level and consumption power of the students of SCITC, the author designed more targeted marketing strategies. First, focusing on practical and innovation products strategy and focusing on timely and thoughtful services. Second, combination of psychological pricing techniques, implement low-price strategies. Three, sales channels strive to reflect the ease and diversity, the traditional channel select supermarkets and convenience stores on campus, and pay attention to the online marketing. Four, promotion strategy should be flexible, focus on good cooperation between college and enterprises to strengthen the campus promotion efforts. Five, student's marketing shopping satisfaction is an important factor of the success of marketing. Concern for the consumption situation of college students, to grasp the psychological characteristics of their consumption and their behavior-oriented culture, to improve our "financial business", in the present will become our common concern.