The Reasearch Of Consumer Behavior In College Students On The Ethics Of Consumption

With the development of times, society and the increasing of family income, the increasing proportion of investment from parents to undergraduates leads to the mindless consumption. Consequently, to some extent students’consumption has absolutely exceeded the general-accepted standards of social level The phenomenon not only imposes the financial burden,but also makes an adverse effect on students’growth concerning moral and ethical aspects.. Through analysis and investigation on existing problems,as well as combing questionnaire,this article theoretically sorts out the current issues from the perspective of morality and ethic. There are many common problems among undergraduates,such as comparisons of behavior, herding, sporting behavior. The root causes of these problems is the consumer ethics, known as the moral issues.On the basis of analysis of consumption ethical issues, this paper put forward the correct view of consumption which college students should have, we can also say that consumption of ethical system.which tends to theories consumer behavior of college students and rationalization of consumption and to avoid improper behavior significantly.