Valuation Of Suning Yunshang Company Based On EVA Appraisal Model

In recent years,the Internet and the public's life has become increasingly close,so many of the traditional real economy has been a huge impact.Premier Li Keqiang put forward the "Internet +" program to promote the community to make full use of the results of network information sharing,the traditional economic and Internet advantages combine to stimulate the new industry vitality,accelerate the upgrading and transformation of China's industry.Many entities have to get involved in e-commerce.Entity business in the process of transformation,usually choose to buy some of the size of the Internet company,share its technological advantages,traffic advantages,etc.,to accelerate the transformation efficiency of enterprises.Therefore,the scientific evaluation of the value of transformation companies has become a universal demand.Correctly reflect the value of transition enterprises,is an important indicator of the performance of the transformation of enterprises.To continue to carry out new business mergers and acquisitions also play an important role.The article focuses on the valuation of Suning Yun Shang,because the company is the entity to the Internet retail listed companies.There will be a lot of capital investment in the early stages of transition,and it is difficult to predict its payback period in the future.Using the comparative analysis method to understand the financial situation of Suning Yun business company,through the financial ratio analysis of Suning cloud business to carry out comprehensive strategic analysis,to understand the status of Suning's industry.Followed by the second estimate of Suning Yun business company's net operating profit after tax and capital costs,and then adjust the relevant increase in the project to complete the calculation of economic added value,and ultimately complete the model-based enterprise value assessment,and cash flow value assessment and price-earnings ratio The results show that the prediction value of EVA model is the closest to the actual result in the final results of several models.This pa per aims to find out the valuation model which is relatively suitable for the special situation in the value evaluation of the transformation Internet company,and provide some ideas for the future performance evaluation and valuation of the Internet enterprises.