The Enterprise Market Marketing Strategy Research In Social Media Environment

The great changes and rapid development of sociamedia have gradually changed the way people live,and it has brought more opportunities for development in different areas of practice.With the sociamedia into the field of corporate marketing work,more and more enterprises are beginning to realize the importance of sociamedia marketing,and the sociamedia platform as the main battlefield of marketing promotion.Sociamedia,interactive,social,open and other naturaproperties for corporate sociamedia marketing work to create a favorable condition.Enterprises are actively using the sociamedia platform for the promotion of products and brands to open up new and efficient channels.Through the sociamedia,enterprises can achieve with customers,potentiaconsumers of the two-way communication and interaction,the establishment of intimate contact,enhance customer stickiness.At the same time,sociamedia in shaping brand image,maintaining customer relationship,crisis and public relations,and many have played an important role.Many business communication teams have accepted the fact that the use of sociamedia to interact with the audience is already necessary,but many businesses stillack information on sociamedia communication and are not proficient.If the form and type of information provided by the enterprise does not meet the expectations of the audience,then these companies are likely to be unable to attract or maintain the audience's attention.The project through the analysis of existing theories and literature,and sociamedia marketing and traditionamedia marketing contrast,sociamedia in the production-oriented enterprises and sales-oriented enterprises in the comparative analysis of comparative analysis,as welas microblogging,This paper analyzes characteristic,advantage and practicavalue to sociamedia marketing,and analyzes the sociamedia marketing case in depth,as research supports of the argument.By anallyzing the relatianship between market and sociamedia platferm,the paper summarize some problem and challenge in the process of sociamedia marketing,and puts forward reasonable suggestions and opinions.Corporate sociamedia marketing,as the name suggests is in the sociamedia platform,to achieve the process ofcorporate marketing behavior.Sociamedia marketing emphasizes mutuacooperation,each involved in the process of sociamedia marketing members,whether it is the enterprise itself or customers,need to access information at the same time to share information and achieve win-win situation.