Research On Precision Marketing Of Cross-border E-commerce Development Analysis In Small And Medium-sized Enterprises

The financial crisis in 2008 caused the global economy to decline,and the growth of China's traditional foreign trade slowed down.At this time,under the high-speed development of Internet technology and smart phones,cross-border transactions can be realized,commodities can be sold to customers around the world.Cross-border e-commerce as a new type of trade model depends on third-party cross-border platforms.Small orders,small-sized,short-cycle,and high-frequency orders replace traditional foreign trade methods with large quantities,large amounts,and long delivery periods.With the strong support of national policies,a large number of traditional enterprises and individuals have joined the cross-border e-commerce market,and at the same time they have given the small and micro enterprises an unprecedented opportunity.A large number of small and micro enterprises have flooded into major cross-border e-commerce platforms and the competition has intensified.How to do accurate marketing has become a problem that every small and micro enterprise needs to seriously study.This article analyzes the related theories of precision marketing and analyzes the issues of the precise marketing of small and micro enterprises on the Alipay platform,such as the ambiguous positioning of products,customer groups,poor logistics timeliness,insufficiency of personalization,and service lag,etc.,on the AliExpress platform.A company used the changes before and after the precision marketing,put forward to strengthen the product,customer precise positioning,personalized service,accurate classification of logistics,value-added services,establish a brand image and other optimization recommendations.Has a strong practicality and hopes to have a certain reference value and enlightenment for small and micro enterprise...