Research On The Influence Of Social Demand On The Deal Price Of Shared Economic Platform

The shared economy is the most recent concept,and the shared economic platform is anew form of trade organization under the premise of bilateral market.The bilateral market is different from the ordinary unilateral market.The typical characteristic is its cross-network externality The Different from the traditional unilateral market,the bilateral market makes the two sides through the sharing of economic platform transactions more efficient,but also makes the two sides in the relatively complete information under the conditions of fair trade.On the basis of this,this paper combines the bilateral market with the shared economic platform,taking Airbnb platform as an example to study the impact of social demand on Airbnb platform transaction price in bilateral market conditions.Different from the unilateral market,the price is an important determinant of the success of unilateral market transactions.In the presence of cross-network externalities in the bilateral market,non-economic factors mainly for the social needs also affect the transaction and its platform transactions price.In the second part of this paper,based on the analysis of the Airbnb platform for different business models and their information disclosure mechanism,based on the theoretical analysis of the social demand on the platform transaction price mechanism.Then the game matrix of the platform,the landlord and the tenant is established,and the game equilibrium state is deduced in consideration of the social demand and the social demand.At the same time,it is explained that when social needs are taken into account,the social demand will affect the platform to participate in the transaction.Under certain conditions,it can achieve the equilibrium state of the game and realize the winning of three parts.The empirical part is based on the availability of data,grasp the data disclosed more complete 264 furniture represents of the Airbnb platform in Shanghai housing and data statistics,the data source for the Airbnb official website.On this basis for manual collection,statistics,finishing.This paper constructs the simultaneous equation model of user evaluation and pricing of Airbnb platform supply side,and carries on the joint test and recognition to the equation,and then uses the generalized moment estimation method(the generalized moment estimation method),and then uses the generalized moment estimation method to solve the problem of data collection and processing difficulty to use GMM method to draw theconclusions.The following conclusions are obtained:(1)In the study of the impact of user evaluation on the transaction price of the platform,the two effects of the existence of the cross-network externality are the focus of this part of the study,namely,the "viscosity effect" and the landlord competition The "competitive effect" of the tenant.The empirical results show that the improvement of user evaluation will lead to the improvement of platform transaction price.Therefore,in the study of user evaluation on Airbnb platform transaction price,there is "viscosity effect" is greater than the "competitive effect" phenomenon.(2)The empirical results also validate that the landlord who provided his / her identity has a higher price than the landlord who has not provided his identity,that is,the landlord identity information disclosure can increase the Airbnb platform transaction price,and the occupants are willing to For the social cost of pay,to meet their own social needs.Finally,based on the relevant conclusions,this paper puts forward the policy suggestions of this paper,which are divided into three parts: the shared economic platform,the shared economic platform resource provider and the shared economic platform.