Construction Of Tourism Sharing Business Model Based On System Dynamics

Although the concept of sharing has emerged very early,the practice of sharing economy has just begun to flourish in recent years.The business practice of the shared economy first appeared in the United States,and now it has experienced three stages of development,namely,the embryonic period,the high growth period and the stable period.At present,China's shared economy is in the golden period of development,not only in a number of areas full bloom,but also the country's attention.The business model of shared economy provides a new way for the innovation and development of the traditional business model,and changes people's consumption habits.China's economic development to the stage of quality and efficiency,the demographic dividend gradually disappearing.However,the tourism industry has realized the transition from the shortage of tourism to the great tourism country.People travel from sightseeing alone to the tourism and leisure tourism in parallel,and increasingly high demand for personalized.At the present stage,the drawbacks of the tourism development model are exposed more and more,and the emergence of the shared economy has brought a new way for the better development of tourism.How to develop the tourism industry with the help of the shared economic business model,so as to realize the development of the tourism sharing economy,is the problem to be solved in this paper.On the basis of summing up domestic and foreign literature,this papercombs the basic theory of shared economy,and puts forward the theory of tourism sharing economy,including its driving force and pattern characteristics.Based on this theory,Airbnb in the tourism industry is analyzed,and its development process,value model,profit model and competitive situation are summarized.It provides a case for the development of tourism economy.At the same time,this paper puts forward the tourism sharing business model and carries on the simulation research to the Airbnb through the system dynamics,through which the tourism sharing business model is feasible and finds out the causal relationship among the main elements within the system.The main conclusions are as follows:the integration ability of tourism sharing platform is the core link which can develop the business model.The tourism sharing business model should clear the user's demand and user-centered.The realization of user value is the ultimate goal of the enterprise.Finally,this paper constructs the tourism sharing business model,and puts forward the platform operation,promotion and profit strategy.