Research On RMP Analysis And Optimization Strategy Of Shangri-La B&B Industry Based On Airbnb Platform

With the continuous improvement of the income level of residents and the acceleration of the pace of life,it has become more and more modern people's choice to choose to travel in leisure time.The way of tourism has also changed under the background of experience economy.From the early stage of group tours and sightseeing tours,it has begun to develop into in-depth tours such as experience tours and leisure tours,and visitors have gradually increased their degree of esteem for tourism experiences.With the development of in-depth tourism,in order to better grasp the trend of tourism development to create greater economic benefits,the management and management methods of related supporting service industries should also make corresponding changes.The traditional accommodation methods have gradually failed to meet the growing demand of tourists.The homestay has come into being in this environment and gradually developed.The rise and development of leisure tourism in China has made the hotel industry have a broader market prospect and development space,attracting a group of investors to invest in the development of bed and breakfast.The birth of the homestay has revitalized the idle housing,which has led to the economic prosperity and development of the area.However,it is undeniable that in the homestay market,which is full of investment and development enthusiasm,the development of the homestay industry in different regions is different,and due to the rapid development of the homestay industry.With development,the squeeze on social resources has also exerted considerable pressure on the social environment in the region.In order to better understand the development laws and market prospects of the homestay industry,this study has combed and summarized the research in related fields.The main directions of the current research in the area of the bed and breakfast include the concept of homestay,the application of analytical research methods,and the The research on the social influence,the status quo of the development of bed and breakfast,the analysis of the excellent experience,the analysis of the characteristics of the user of the bed and breakfast,and the research on the development of the bed and breakfast in minority areas and the application of ethnic minority culture in the business of the bed and breakfast are less studied.The research field of Airbnb platform includes the research on the platform operation model,the research on the social impact of the platform,the research of optimization and promotion strategies,and the analysis of user characteristics.Comparing the domestic and foreign related research findings,the research scope of foreign countries is more extensive and the level is more in-depth.From the platform's data and information aspects,the platform is perspectively analyzed.The research of RMP theory mostly concentrates on the development and evaluation of regional tourism resources,and there are few researches on the application of theoretical innovation.Based on the above summary and summary of the relevant research areas,this research aims at the B&B industry in the Shangri-La City area and innovatively uses the RMP analysis theory to conduct a comprehensive analysis of the resources,markets,and products of the B&B industry,and to the world-renowned bed and breakfast platform Airbnb.The development philosophy and business management model were analyzed and summarized.The targeted development strategy for Shangri-La B&B industry was put forward.I hope to provide a reference for the healthy development of the homestay industry in Shangri-La.So that the research methods and research ideas can be applied to the development of the homestay industry in other regions.The research on the optimization strategy for the development of the B&B industry in Shangri-La mainly draws the following conclusions: In terms of resource optimization,it mainly includes the encouragement of the farmer's business behavior of the farmers and the promotion of community tourism development;timely adjustment of the number of homestay resources and the development of the tourism market.In terms of market optimization,it mainly includes improving the rationality of pricing and improving the cost-effectiveness of homestays;establishing industry associations to guide the healthy development of the property industry.In terms of product optimization,it mainly includes the characteristics of the rooted local culture and the improvement of the cultural connotation of the bed and breakfast;the improvement of the enthusiasm of the owner of the hotel and the active creation of good interaction with the tourists;the increase in the participation of the local characteristic activities;emphasis on “Internet +” The application of technology,sound credit evaluation system.It is limited to its own academic level,the cycle of investigations,and the representativeness of the surveyed subjects.The research method,research process,and results are still not strict enough.This is reflected in the insufficient analysis of the current status of the Shangri-La B&B industry.In the process of interviews and investigations among practitioners and tourists,their subjective thinking and personal preferences have certain influence on the writing attitude and writing ideas.The capacity of the sample and the design of the interview question need to be further improved in order to improve the representation of the data analysis results in order to more accurately reflect the market reality.