Research On Power Network Marketing Model Under Smart Grid

With the development of information technology,intelligent power grid planning and construction,power marketing,is constantly changing.Smart grid can be effectively incorporated into the conventional power supply of renewable power,essentially changed the operation mode of distribution network and the whole power grid.In this context,how to change the marketing mode of power network becomes the focus of many scholars.Based on this,based on the analysis of the concept and theory of smart grid and network marketing,this paper deeply analyzes the impact of smart grid on power marketing.In general,the smart grid not only affects the power supply and demand,and then has an impact on the electricity market,including power price,power measurement,power communication,demand side guidance,end users and other factors.Power marketing as a new function of the smart grid of the physical carrier and basis,in the development process of smart grid is playing an increasingly important role.To achieve the effective use of power in the terminal,is the starting point and the end result of the development of smart grid.In this paper,the importance and necessity of improving the establishment of power network marketing is proposed,and the power network marketing mode is constructed based on the various elements of the power market.At the same time,focus on innovation power company management mechanism,cultivating marketing talents,strengthen professional management services,expand service mode transformation route,improve the network infrastructure to guarantee the implementation of marketing mode of power network in smart grid environment.