L Construction Co., Ltd. Competitive Strategy Research

Since reform and opening-up,influx of foreign construction enterprises,greatly engineering scale cutting,rapid growth of the number of domestic construction enterprises,made the construction industry face bigger challenge.Construction enterprises want to develop for a long time,must change the original management pattern,pay more attention to the study of enterprise competitive strategy,only in this way can the enterprises become bigger and stronger.In recent years,L construction co.,LTD.expands constantly,and its benefit is increasing,this highlights the importance of strategic management.In today's society compete in market is increasing,as the premise the enterprise must adapt to the demand of the market economy,and improve their competitiveness from different aspects,such as price,technology,marketing strategy,service level,.If construction corporations want to stand in an impregnable position in,and achieved rapid development,should set clear,long-term and comprehensive enterprise competitive strategy,determine the enterprise's management direction,business areas,and the market to enter,further distribution limited internal resources of enterprises,so that enterprises have strong competitiveness in the field of subordinate.In the world,study of strategic management started from the middle of last century.In the process of research,a large number of relevant basic theories of strategic management are produced.This paper takes L construction co.,LTD as an example,according to the related theory and mode of strategic management,through concretely analyzing the external environment and internal environment and their capabilities of L construction co.,LTD.,to make a competition strategy suitable for the enterprise.Enterprises should combine their own advantages,to develop a set of a competitive strategy truly adapt to the development of the company,for the study of the strategy of the concrete implementing a series of feasible measures.This thesis through the further research of competitive strategy of the L construction co.,LTD.,to improve the degree of attention to the strategic management of similar enterprises,hope the related theory,the analysis method and the research conclusion in this paper,can be helpful for the related research of similar enterprises.