The Issues And Countermeasures Of Electronic Commerce Development For Agricultural Products In Jilin Province

With the rapid development of information technology,the Internet had a profound impact on people's lives,the Internet in recent years,with its safe,fast and deep into the characteristics of every corner of the world,to the social economy,politics,culture and bring great change.Highspeed broadband,4 g networks,such as network infrastructure has most of the rural areas has gained popularity in our country,whether it is release or product information through the network platform for commodities will bring great convenience to people,trade through the Internet way compared to the traditional entity transactions with convenience,accuracy,high efficiency,the characteristics of safety,to pay treasure,WeChat wallet,led electronic payment in a few years to get the rapid popularization,to the popularity of online trading improves the safety,efficient way of trading,online trading in its advantages of low cost is bound to overturn the traditional way to trade.China's vast,rich agricultural resources,but due to the dispersion of the contradiction between small-scale production and big market,agricultural products will face in the process of production of seasonal and regional restriction,is not conducive to agricultural product circulation,restricting the development of agricultural economy,agricultural e-commerce through the modern network technology and the high standard of internal management mechanism in circulation in the process of production and processing of agricultural products,marketing,logistics distribution is highly integrated,reflects the characteristics of high efficiency and low into nature of ecommerce,effectively solve the information asymmetry in the market of agricultural productsAs a famous agricultural province,has famous commodity grain base,agricultural commodities resources are abundant,there are many different kinds of characteristic agricultural products,but because of the agricultural production is too scattered,logistics system is relatively backward,and lead to difficult to buy agricultural products sell phenomenon appears,to some extent,the emergence of e-commerce can solve the problem of transaction because of the space and time,the development of agricultural e-commerce will bring new opportunities for jilin province agriculture.This paper analyzes the jilin province agricultural electronic commerce development present situation of current at the same time the development experience of foreign developed countries for reference,find out the factors restricting the development of agricultural e-commerce in our province,and connecting with the jilin province external environment analysis,draw the corresponding mode of e-commerce platform,according to the actual development of jilin province present situation for jilin province agricultural e-commerce development Suggestions were put forward.