Survey On Blueberry Industry Of Tonghua Heyun Modern Agriculture Co.,Ltd

Blueberry commercial cultivation originated in the United States,nowit has been developed to most parts of the world.In1981,blueberry began to be cultivated in China.After more than 30 years of unremitting efforts,the scale of production and management has graduallyincreased,the market demand has increased rapidly.China has gradually formed five blueberry producing areas.The Tonghua Heyun Modern Agriculture Corporation Limited(Referred to Heyun company)is one of the representatives of Changbai Mountain producing areas.The company has established a fine blueberry industry chain.It contains the scientific research base,the seed-breeding base,the planting base,the cold chain,the deep processing of products,the marketing six parts.Heyun company planted blueberries basically covered the world's most delicious areas of the cold zone,the cultivated blueberry varieties have a high promotion value in Changbai Mountain producing areas,‘Blomidon'?‘Northblue'?‘Northland'?‘Bluecrop' are the company's main breeding blueberry varieties,blueberry seedlings sold to the Northeast region and North China region.The blueberry planting area was twists and turns trend,and blueberry production was increasing year by year trend,‘Blomidon'?‘Bluecrop'?‘Northblue'?‘Northland' is the main planting base varieties,which can adapt to Changbai Mountain alpine environment.Heyun company established a blue base to achieve packaging and storage of cold chain base.Blueberry juice,fruit wine,jam,dried fruit is the company's main deep processing products,in the second-tier cities of tobacco and alcohol line,specialty monopoly,supermarkets,such as sales products.Heyun company to establish the fine blueberry industry chain to achieve the economic,social and ecological benefits of win-win situation.Through Strengths Weaknesses Opportunities Threats(SWOT),this paper studies the advantages,disadvantages,opportunities and threats of Heyun company's blueberry industry.Finally this paper sums up the successful experience,analyzes its shortcomings and to explore the way to promote the healthy development of the company's blueberry industry.The conclusion and achievements of this paper are of great significance to promote the future development of the blueberry industry.And this paper wants to promote the reform of the agricultural supply side of Tonghua City and improve the ecological environment of Changbai Mountain.