Development Status And Countermeasures Of Blueberry Industry In Yanbian Area

Blueberry is a new fruit with many health functions.It has unique taste,high nutritional value and huge market potential.In recent years,the level of people's income is increasing,and more and more people begin to pay attention to the quality of life and pay attention to health and health problems.Because blueberry products have a variety of health care functions,many people have produced consumer demand.At first,only a part of the high income population bought imported blueberry products.Nowadays,the consumers who bought blueberry products have expanded to young people,the elderly and so on.These consumer groups have more consumption motives and diverse consumption ways.Korean Autonomous Prefecture of Yanbian is located in the Eastern part of Jilin province,China,on the border between China and Korea.and it is in the region where blueberry industry in China develops relatively early.Blueberry is an important local industry with great potential.In recent years,due to people's recognition and love of blueberries,the demand for blueberries has been increasing,which has promoted the growth and development of the world's blueberry industry.Korean Autonomous Prefecture of Yanbian has very superior geographical condition for blueberry planting,but the blueberry industry has not been well developed.The main problem is that it does not fully tap the market,and does not find a good entry point.Secondly,the government attaches little importance to and enthusiasm for the blueberry industry,and there is no deep processing development chain for blueberries and there is a lack of high-end products.The brand effect is not enough,consumers do not have a good understanding,and the value-added of products is low.At present,Yanbian has not formed its scale in terms of cultivation area,product's deep processing and market sales.In the face of the dilemma of blueberry industry development,this paper mainly starts with the current situation of blueberry industry in Yanbian,analyzes and solves its existing problems,and analyzes the advantages,disadvantages,opportunities and challenges of blueberry industry in Yanbian by using SWOT method,and makes in-depth analysis and research on it,and according to the existing problems,puts forward solutions suitable for the development of Yanbian blueberry industry.The conclusions are as follows:Yanbian Antu,Erdaobaihe,Dunhua peat soil and the rich areas under the forest are suitable for blueberry planting,while other inferior areas are carefully developed.