Present Situation,Problems And Countermeasures Of Blueberry Industry Development In Pengzhou

Blueberry is a newly developed small berry tree with very high economic value.Its fruits contain rich antioxidant nutrients,and have very high nutritional value.The development of blueberry industry has a long history in foreign countries,while in China,it has experienced 30 years of cultivation and planting,and blueberries are gradually expanding in the production management and scale.With the promotion of blueberry recognition and the recognition of the nutritional value of blueberries,the demand for blueberry products is also increasing,and the blueberry industry is booming.Pengzhou city is one of Chengdu city hosted.The geographical location and location conditions are superior.The beautiful ecological environment make Pengzhou unique advantages in the development of characteristic industries.In order to improve the effectiveness of helping farmers increase income,the Pengzhou municipal government has combined the advantages of the local region,highlighted the key points and promoted it in an orderly manner.The development of the blueberry industry has been taken as an opportunity to promote the economic development of Pengzhou's agriculture and forestry.This research takes the present situation of blueberry industry development in Pengzhou as the breakthrough point.Based on the theory of agricultural industrialization and competitive advantage,this paper makes a survey and analysis of the development of blueberry specialty industry in Pengzhou by means of questionnaire survey and the combination of theory and comparative analysis.We sent about 50 questionnaire to the local enterprises and Agricultural Development Bureau according to the intensive production of blueberry and other details.Meanwhile,we use comparative analysis of Pengzhou blueberry industry chain analysis,for the purpose of making ecommendations.It is found that the development of blueberry industry in Pengzhou can promote the development of the first,second,third industry,at the same time help to solve the employment problem of the population and maintain social stability.However,Pengzhou blueberry industry has the following problems,a single model,the government policy tendencies are low,more individual planting,the lack of standardized management and lower economic efficiency.Through the comparison with Zhuanghe Blueberry industry,we found that Pengzhou blueberry industry problems are mainly for the following reasons.First,the development goals are short,and the industry positioning is not clear.Second,the industry is lack of infrastructure,manpower and scientific research.The lack of leading enterprises driven,poor transportation convenience,and low publicity are also important reasons for the problem.In view of the above problems,our research gave the following recommendations.First,change the local government-oriented industry development to diversified development model.Second,update the development of ideas,and strengthen the blueberry fruit exports.Third,strengthen the policy support,and attract talents.Fourth,construct the facilities of agricultural and enhance the management level.Fifth,to carry out technological innovation,improve fresh fruit preservation time,reduce wear and tear.Sixth,strengthen the blueberry product brand and standardize the construction,optimize the industrial structure.The last,improve traffic conditions.On this basis,to expand Pengzhou blueberry publicity.And ultimately gradually pull Pengzhou blueberry characteristics of industry development.