CYM Company Mobile Video Business Marketing Strategy Research

China Mobile is the mobile video VAS nine hotspots business architecture,targeting people living close to its business,provides a convenient information to obtain modern community life way.However,the mobile video industry chain related to telecom operators,service providers,license side,content providers,users and other aspects,many cooperative mode to compete in the business,making the integration of mobile video industry environment becomes complicated,and in terms of business models,branding,product design,technological innovation and other development bottlenecks encountered problems,we need to be innovative in the marketing mode.Therefore,based on CYM company as the research object,CYM company around mobile video business marketing strategies on the subject,analyze marketing mobile video services exist the problem of insufficient depth and its causes,the corresponding STP and solve marketing mix program,and the corresponding implementation and safeguards.Paper adopts literature analysis,case analysis method,with practical guidance of modern business marketing strategy management theory,the use of PEST,five forces model,SWOT and other research methods,analyzes the CYM in the current context of development of the Internet,by gathering all kinds of resources and capacity in the mobile video business development has made some achievements,but for some reason the constraints,CYM currently,there are some difficulties,especially the impact of various marketing practice currently facing internal and external environment,and therefore for Situation CYM company mobile video business slowdown current paper SWOT analysis matrix obtained,CYM mobile video company business strategy should be based on ST mainly through the differentiation strategy to promote the realization of marketing objectives.Based on this,under the guidance of the theory,combined with the focus of the company CYM mobile video business marketing process in particular practical problem,STP strategy and marketing mix strategy that should be committed to serving the urban youth and white-collar crowd of college students in order to " youth "," creative "," fashion "," fresh " the main idea of creating " mobile video first youth brand." After a certain period of brand culture,after obtaining market acceptance,and gradually spread into the mainstream values.On this basis,CYM company to strengthen product innovation,reduce tariff rates,optimize marketing channels,promotion of value-added promotions,while strengthening the marketing organization from construction,focus on customer relationship management,improve the marketing support system,deeply rooted corporate culture and other aspects,the implementation of some specific and targeted marketing and implementation of security measures,so as to promote the company CYM mobile video marketing effectiveness and business development of the company effective implementation.