The Development Strategy Research Of Fujian Ming Sheng Ceramics Co.,Ltd.

As one of the major ingredient of ceramics,structural ceramics is related to the Real Property Business.There is a 20year's prosperous development of the Real Property under the innovation of the Real Estate Policy.By the same time,the structural ceramics related companies also have a good development period,the capability of the line boost up.But when the market of Real Property Business is over provided,there is some problem happened to the structure ceramics companies,such as the similar products,over-produce items and the weak turnover of capability and so on.The uncultured capacity should be weeded out,and the extensive management should be improved to face the challenge.Fujian Mingsheng Ceramics Limited is a structural ceramics company which is specialized in producing the external tile and floor tile and other kinds of tile.The company seizes the chance to boost itself in the market under the high development of the Real Property gold time.And the company extends the production capability,and refine the internal management while set up many sales network,even expanding its business around the whole world in few years.That's why the company can keep the company in a good situation at the tough period.The article is come out after study the theory of the strategic management,read the relative article about the structural ceramics company development,observe the current development status of the Chinese structural ceramics,combine the real situation of the Fujian MingSheng Structural Ceramics Limited.We use the Michael Porter's Five Forces Model and SWOT analyst skill to find out the suitable strategy for the company.We also implement the strategy and get the feedback and then get the final conclusion.After the study about the theory and the real company,together with the tourist around many companies,we finalize the development strategic which is suitable for the structural ceramics company around Jinjiang to upgrade its business,which is also a good instruction for the traditional private enterprise to have its transition around the high development business time.