Research On Development Strategy Ceramics Of Changhong Co.Ltd In Pingxiang City

At the beginning of the21st century, facing the product structure adjustment of domestic enterprises and foreign enterprises competitive product quality, China’s ceramic industry is facing greater challenges and opportunities. Pingxiang changhong ceramics co., LTD was founded in1997, currently in Jiangxi, China’s third largest grinding ceramics production base. Changhong ceramic company since the date of creation is based on\"focus all advantage resources, specializing in the production of ball mill grinding with microcrystalline isocratic pressing ball of aluminum, microcrystal wear-resisting lining brick, etc. Series of aluminum products\" of the enterprise development direction, business for decades, for the overwhelming majority of customers with high quality and low price of polishing products, became the biggest, in Jiangxi province and even the domestic efficiency the best and the most development potential of grinding ceramics enterprises.In changhong ceramic company’s development strategy as the research object, the application of the theory of enterprise strategy related theory review, competitiveness, enterprise strategic analysis tools and methods, adopt research method of combining the theory with practice, analyzes the changhong ceramic company’s internal environment and external environment, and then from the guiding ideology, company development strategic objectives, priorities, company strategy four aspects elaborated the changhong ceramic company development strategy planning, and finally puts forward the strategic implementation safeguard measures are:the construction and strategy that meet the needs of organizational structure; Appropriate to the construction and strategic organization system; Construction and strategy of organizational culture; Introduce talents, rewards innovation and increase the company’s capacity for independent innovation.The purpose of this study is that through the guidance of the new strategy, solve various problems in changhong ceramic company operation and management, and make the company out of business as soon as possible, and access to new market competitive advantage.