A Footwear Industry Company Development Strategy Research

Since the 1980 s,China has gradually become the world’s footwear industry in the global footwear market occupies a pivotal position.However,with the rising labor costs,the high cost of raw materials to run,product homogeneity serious,the RMB exchange rate fluctuations and other factors,making a lot of footwear business development adverse impact.In order to maintain sustainable development in the fierce competition,the enterprise must formulate the enterprise strategy which is consistent with it.A shoe company is a production and trade-oriented enterprises,to the production and sale of sports and leisure nature of the footwear products as the main business,which is among the forefront of Fujian Province is the focus of footwear export enterprises.However,facing fierce competition at home and abroad,A shoe companies also need to find a breakthrough in development.This paper mainly adopts the research methods such as literature data,case study,interview,qualitative research and quantitative research,and studies the research of PTS model and Porter’s five-force competition model.Environment,and the use of resource analysis,capacity analysis and other methods of the company’s internal environment,through the SWOT matrix,the A shoe company’s development strategy to locate the A shoe company to determine the integration of the development strategy.Firstly,in the external aspect,through enhance the upstream enterprise control,optimization of sales channels and industry combined to ensure the realization of the enterprise overall strategy;in the internal aspect,through improve the company’s organizational structure,clear department division of responsibility to ensure that the effectiveness of the enterprise strategy implementation.Then,by evaluating the implementation effect of the developing strategy of footwear industry company A,constant revise and perfect of implementation plan.Finally,from the standard enterprise system,improve the level of compensation management,create good corporate culture,strengthen organizational leadership and informatization construction four aspects to formulate the development strategy of security measures.This study can provides a certain reference and reference to the reform and development of the similar enterprise.