Research On Development Strategy Of Chengdu LHR Women's Shoes Company

With the steady development of China's economy,the domestic footwear industry has also been rapidly upgraded in the development,and become the manufacturing center of the world footwear industry.However,with the rising cost of raw materials,labor and other aspects for the past few years,and the fierce market competition environment,the shoe company's living environment is increasingly severe,thus,there is an urgent need to formulate and implement strategic plans suitable for enterprise development.Chengdu LHR Women's Shoes Company is a traditional women's shoes company.With the increasing number of the domestic women's shoes companies,the competition among them is getting fierce.Hence LHR Company is in dire need of setting strategies that meet their own development to seek the continuous growth of enterprises.In this paper,empirical summary method,network questionnaire survey method,document refining method and other research methods are adopted,and the external environment of LHR company is analyzed using Port Five Force Model and External Factor Evaluation Matrix(EFE)Through the analysis of enterprise physicalization capacity,human situation,financial capacity,marketing capacity,operating income,target market situation,marketing channel situation,etc.,and using the internal factor evaluation matrix(IFE)to further analyze the internal environment of LHR company,then the development strategy of LHR company is matched,and the strategy of LHR company is determined in the company level to strengthen the strategy,and the business tier adopts the cost priority strategy.In terms of strategy implementation: firstly,in terms of the external aspects of the company,the overall strategy should be realized from increasing the control of the upstream links and the optimization of the sales channels.Secondly,the validity of the strategy implemented by the LHR company is controlled by amending and adjusting the organizational structure of the company and clarifying various departments' responsibilities so as to control the effect of LHR Company's strategy implementation.Lastly,the development strategy is ensured a smooth implementation from below three aspects: the corporate system's standardization,improvement of salary management,and construction of excellent corporate culture.This paper hopes to help traditional women's shoe companies to formulate their development strategies to a certain extent.