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Antecedents Of "Zhongtou8" Equity-based Crowdfunding Performance

Posted on:2017-02-03Degree:MasterType:Thesis
Country:ChinaCandidate:X Y TangFull Text:PDF
Abstract/Summary:PDF Full Text Request
With the rise of "public entrepreneurship and innovation","Internet +" and "create public space" which lead to the fourth wave of entrepreneurship.Equity crowdfunding entered the entrepreneur and investor perspective.Mobile Internet,big data,cloud computing and a series of innovative Internet technology to provide a solid financial foundation for the development of the Internet into the financial "blowout" stage of development,under the influence of policy,equity crowdfunding welcomed new opportunity,equity crowdfunding startups to bring new financing channels and financing.After four years of breeding and training,equity crowdfunding in 2014 ushered in the explosive growth in 2015,known as the equity crowdfunding "first year",Joybuy,Alibaba,360 and other industry giants have also started the layout of equity crowdfunding,industry more competitive.In the increasingly popular equity crowdfunding market growth,"zhongtou8" stand out from the platform come out on top,according to data crowdfunding Research Institute released "2015 Internet private equity crowdfunding platform comprehensive strength ranking," 2015 "zhongtou8 " platform surpass Joybuy club,“RenRenTou”to become the first platforms.People without a doubt "zhongtou8" how come out on top in a highly competitive platform for equity crowdfunding industry? What platform advantage? What factors favorable financing performance is? How can I continue to maintain an efficient means of financing equity crowdfunding? In this paper,the study of these questions,start one by one.This paper describes the development process of China equity crowdfunding industry,indicating that the industry showing rapid growth,unbalanced regional development,financing the project success rate,the absence of legal and regulatory law and other characteristics;then on the "zhongtou8" model and operating platform for investment and financing mechanisms analyzed and discussed "zhongtou8" platform comparative advantage;then from the external macro and microeconomic inside these two aspects of "zhongtou8" equity crowdfunding platform project layers of analysis.Regulated by the policy,multiple risks,financing platform for the overall strength of the three aspects of external factors to explore project financing for each project specific internal micro factors,quantitative and qualitative analysis,probability theory in detail,focusing on uncertainty,human capital,investment risk,project information disclosure,these five factors of social capital,building equity crowdfunding performance factors influence financing framework,the "zhongtou8" platform 116 financing projects multiple regression analysis and cross table analysis.The stage to get the project,information disclosure,concerns the number of other factors have a significant impact on project financing performance;Finally,according to the financing of performance factors "zhongtou8" platform analysis from the equity crowdfunding platform,project investors,crowdfunding project Fang three aspects to improve the performance of the financing for development equity crowdfunding industry recommendations.
Keywords/Search Tags:Equity-based crowdfunding, Funding success
PDF Full Text Request
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