QW Company's Strategic Choice And Implementation Measures

Industrial microwave energy equipment is widely used in the field of basic coverage of all industries.Since 90 s of last century,the industrial microwave equipment has made a rapid development,but has not yet formed a relatively clear market segments.QW company is a microwave energy equipment manufacturing industry and it takes the as it's main business,if it can by the means of national policy and external economic transformation of the favorable factors to achieve further growth and development of QW company,it has become a challenge under the new situation,the expectation is to build a competitive strategy suitable for the steady development of the enterprise.Through the collection and collation of existing literature of strategic management theory,by means of correlation analysis tool of QW company's industrial microwave equipment manufacturing business in the market and industry environment are studied,and the ability to identify the key to combine internal advantages and disadvantages of QW company's growth factors,and further analyzes the internal matching degree the ability and external environment,and through scientific market segmentation,make the industry to understand the market,identify their target market,and further clarify their competition for war in the main aspects of the strategic choice.The main conclusions of this paper: first,the external environment,development opportunity factors including domestic and international market potential,to provide more opportunities for the development of the company,the international industrial equipment manufacturers have to seek domestic partners,local government support etc..The environmental threat factors including market growth slowed,alternative pressure,customer bargaining power increases,supplier power increases,the negative impact of government policies,developed countries more and more use of non-tariff barriers to trade protection and other factors.Second,the internal capability,QW company has the scale and cost advantages,great capacity,strong production capacity and technological innovation of financial management and operation ability,good product quality,cost-effective products,the market share in the forefront,has a very high reputation established industry competitive advantage.But at the core of the product positioning is not clear,into technology development cost,technology conversion rate is low,the market low efficiency of management,all kinds of products in the market positioning and marketing focus is not clear and facing certain difficulties,the latter needs to constantly optimize.Third,combined with internal and external factors,QW company in the industrial microwave energy equipment manufacturing industry should implement differentiated strategy and cost leadership strategy.Fourth,taking effective measures to promote QW company making greater progress.QW company needs a series of strategic landing and implementation measures,such as from the technology development,equipment development and manufacturing,information platform.