Study On The Yuncheng State Guan Yu Temple Scenic Area Management System

"12th Five-Year" during the total number of domestic tourists and the total revenue showed rapid growth,is expected in 13 th Five-Year will continue to maintain steady growth.Eastern provinces have to build a city area in Beijing,Shanghai,a leading scenic spot,Chongqing city tourism attraction is high,far from the eastern city contribution hot scenic scenic city most western provinces can be compared.Cultural tourism industry is an important engine to promote the reform of the supply side,the State Council put forward several opinions to further promote the reform and development of tourism in various provinces and cities.In this complex background,Yuncheng proposed to create "ancient Chinese" as the logo of the international cultural tourism destination,the Guan Yu Temple scenic area as "other culture" leading scenic spot,to recognize the existing management system defects and optimize the design to create the "ancient China" international tourism destination strategy.This paper reviews the concept of tourist attractions,management system,property rights theory,stakeholder theory,the concept of scenic spot management model and the research situation at home and abroad.According to the narrow definition of management system,investigation and analysis of the current situation of the development of Guan Yu Temple scenic area,puts forward the existing management system of business enterprise cross function is not clear,not smooth coordination,supervision and management is not in place,weigh the economic benefit and social benefit,the main problem of single source of funds;secondly,combined with the existing problems,based on a strategic basis and on the basis of policy objectives,the reform of the management system,and the idea of evaluation in accordance with the management rights and management rights of phase separation in selecting the appropriate management mode,to further explore the operational management system improvement measures;first,according to the business enterprise cross function is not clear,not smooth coordination problems,put forward a clear responsibilities positioning,improve coordination the efficiency of the service,the establishment of large department system coordination mechanism improvement scheme;second,according to the supervision and management is not in place,put forward a strong Regulatory control efforts,the establishment of planning supervision mechanism,improve the system board improvement scheme;third,aiming at the problem of single source of funds,proposed the establishment of tourism development group listing and financing,the introduction of social capital,the establishment of special funds for the development of improved scheme.Finally,the paper analyzes the development of the industry regulations,perfect laws and regulations,the establishment of the scenic spot management regulations,and the protection measures of cultivating high quality talent team.Through in-depth study of the Guan Yu Temple scenic area management system,this paper argues that Yuncheng should make full use of the market to optimize the allocation of power resources,and strive to build a regional leading scenic spot.A single administrative management system has been unable to meet the new needs of the current tourism development,innovation and build a business model is an important task in the development of tourism industry in Yuncheng.