Xinjiang Jinri Construction Engineering Co.,LTD Marketing Strategy Research

With international and domestic economic growth speed is slow, the country's industrial production significantly less demand for electricity, construction of turbine industry as an economic, industry environment is directly affected. Turbine thermal power engineering construction in the industry is affected by wind power engineering and hydropower project is the largest. In domestic policy, the supply side of the reform to the needs of the production capacity and coal prices surged on a while ago, has a direct influence of thermal power indusry,which has effect on the thermal power construction industry. But at the same time, along with the advancement of "area" strategic objectives, and for the domestic thermal power engineering construction industry brought new opportunities for development. Today the great changes in the macro and medium environment; the domestic thermal power engineering construction enterprises marketing strategy continuously put forward new requirements.Based on Xinjiang Jinri construction engineering co., LTD as the research object, through investigating the situation of company's specific business and management interview,the objective analysis of the current situation of Xinjiang Jinri construction engineering co., LTD in the current marketing, summed up the marketing problems of the company. First of all, this article is based on the traditional marketing theory, from the Angle of macroscopic environment and microcosmic environment, market environment facing the Xinjiang Jinri construction engineering co., LTD and the enterprise's own development condition, and SWOT model,combined with previous environmental analysis, combing the opportunities, threats, advantages and disadvantages in the development of Xinjiang Jinri construction engineering co., LTD. On this basis, the research of thermal power engineering construction enterprise market segments,according to the characteristics and advantage of Xinjiang Jinri construction engineering co.,LTD, determine the target market, market positioning. Finally, on the basis of the analysis before, the key for the 4 p strategy of Xinjiang Jinri construction engineering co., LTD, and puts forward some concrete and effective proposals.This article through the analysis of the marketing environment of Xinjiang Jinri construction engineering co., LTD, and using the STP analysis clear target market, on the basisThis article through the analysis of the marketing environment of Xinjiang Jinri construction engineering co., LTD, and using the STP analysis clear target market, on the basis of market positioning, formulate marketing strategy, implementation Suggestions are put forward,on the improvement of the company's future marketing has a certain reference value,also for other thermal power engineering construction enterprise development in the current environment has a reference value.