Research On The Marketing Strategy Of Shenyang STOCK Electric Power Equipment Co.,LTD

Shenyang Stock Power Equipment Co.,Ltd.(hereinafter referred to as Stock)was originally a Sino-US joint venture,after several changes,is now part of the German Schenck Group.Company customers are mainly thermal power plants,the main products are coal-fired power plant equipment.In recent years,in the new economic situation,the state strictly control the number of thermal power enterprises,and constantly improve its quality and environmental requirements,thermal industry,macroeconomic background has undergone tremendous changes,which on the thermal power equipment suppliers put forward new challenges.Based on the actual marketing situation of the company,the author uses the theory of marketing to study the marketing strategy of the company.Through the PEST analysis,five-force model analysis,consumer analysis,he researches the macro environment of coal feeder of the thermal power industry,analysis of the opportunities and challenges;through the SWOT analysis of the company's internal environment,sum up the advantages and disadvantages of the company;then subdivided the market of the company into segmentation,to choose the target market and make market positioning;finally,solve the marketing strategy and measures through the marketing mix theory of the company.The author tries to make a scientific and operational marketing strategy for the company by applying the marketing theory to the actual marketing work of the company through the theory and practice.The author hopes to contribute to the development of the company.