The Research On Marketing Strategy Of Dalian Power Technology Engineering Co., Ltd.

With the rapid development of China's economy, China's real estate industry prosperous gradually. However, as the spread of the global economic crisis, it also causes serious impact to the cause of China's real estate. At the same time, the Chinese government has taken a series of policies to guide the development of the real estate industry, also caused the real estate business impact. Mechanical and electrical installation companies is closely related to the real estate business, it needs to consider internal and external changes in the environment, based on the actual situation of enterprises, re-develop marketing strategies to meet new challenges, to enable enterprises to compete in a favorable position.Firstly, the internal and external environment of DPTE are analyzed, then, the company's business, business philosophy, enterprise resource and capabilities are researched. Secondly, the marketing strategies of DPTE is developed according to the analysis and the actual condition of DPTE:improve the organizational structure, set up the Marketing Department; widen marketing channels; Strengthen the marketing personnel training from marketing concept, marketing strategy, marketing methods and marketing training and push forward the "senior marketing staff system of vocational qualification certificate" in order to create a strong marketing team for enterprises. Finally, the safeguards are developed in order to guarantee the implementation of the marketing strategy:improving the marketing organization and incentives to keep the perform more efficiently and power; increase investment in research and team-building to keep the perform competitive; develop cultural and cooperate strategic to keep the perform more powerful.Focused on establishing a marketing strategies of DPTE, the marketing strategies of DPTE and safeguards are developed through combining theoretical analysis and practical in order to provide a reference for DPTE or similar enterprises when developing marketing strategies.