Research On Mobile Data Traffic Marketing Strategy Of Unicom A Provincial Branch

Since 2013,telecom operators to the main source of profit voice calls,SMS business income declined rapidly,the gradual rise of the data flow not only failed to bring its good income,and further increase the operating costs of the three major domestic telecom operators Facing the test of re-shuffling.Unicom a provincial branch 3G era as a glorious overlord of the telecommunications industry,blink of an eye to the 4G era,has become the top three operators in the top one.Unicom a provincial branch in the 4G era to regain a turn for the better,you must break the new user growth fatigue,slow voice revenue growth,data traffic can not meet the needs of users,incremental not increase income and other problems.At the moment,the most critical is to develop appropriate traffic marketing strategy to open the market.In this paper,Unicom a provincial branch as the research object,through field research and data collection to understand the status quo of Unicom a provincial branch business and the difficulties faced by further PEST analysis,SWOT analysis found that Unicom a provincial branch has the brand and cost advantages for the status of Shanxi,4C theory put forward Unicom a provincial branch to carry out traffic optimization strategy to choose marketing,seize the coal industry enterprise user groups,student user groups,high net worth customer groups targeted design-related products and marketing activities;to develop leisure traffic packets,festive traffic packets Enhance the development of artificial intelligence,to provide WeChat,"the flow of the Office of the Office" and other user-friendly interface,through the development of online activities,with the user to pay attention to the user's experience,Of communication.Thereby enhancing the size of Unicom a provincial branch traffic flow and value,and promote the flow of Unicom a provincial branch marketing as the core of the transformation and upgrading.