Research On The Construction And Application Of Enterprise E-commerce Application Level Measurement Index System

In recent years,the rapid development of e-commerce in Chinahas driven the rapid development of modern service industry and the transformation and upgrading of traditional enterprise.The e-commerce in Jiangsu province enterprise grows from nonexistence to pass into existence,from germination to development and gradually into rapid-growth period.Under the background,building an enterprise e-commerce application indicatorto measure the application level of Jiangsu enterprise e-commerce is the urgent need.In the existing study,whether the China’s e-commerce index,or the e-commerce development index of provinces and cities aims to evaluatethe overall development condition of e-commerce,and it is a regional macro measure,unable to measure the level of enterprise e-commerce application.From the perspective of enterprise e-commerce application in Jiangsu,this article has built the enterprise e-commerce applicationindex system by investigating the enterprise ecommerce application condition on the basis of the Jiangsu province economic and information commission project.Through the analysis of the problems existing in the enterprise electronic commerce application,we promotedthe policysuggestions to help the development of Jiangsu enterprise e-commerce.In this paper,the research content mainly divided into the following several aspects:(1)We have constructed the multi-dimensional description framework of enterprise e-commerce application.On the basis of analyzing the characteristic of the electronic commerce application market,we described the connotation of enterprise electronic commerce application from three dimensions of the industrial chain,the application level and the application content.Then we construct the multi-dimensional description framework of enterprise e-commerce application,as an important basis of designing the enterprise electronic commerce application level measurement index system.(2)We have designed the enterprise electronic commerce application level measurement index system.According to the multi-dimensional description framework of enterprise e-commerce application,we selected the effective index,and on the basis of the data preprocessing and efficacy,we obtained the electronic commerce application in three levels using factor analysis method.Then,we determined the index weight using analytic hierarchy process(AHP),and raised the design thought of building the enterprise electronic commerce application level measurement index system,and did a research to the enterprise electronic commerce application of jiangsu province using the constructed index system.(3)We have put forward the policy suggestions to promote the enterprise electronic commerce development in Jiangsu province.On the basis of analyzing the e-commerce application level of Jiangsu Province,we summarized the characteristics of enterprise e-commerce in whole province at present.Then,combined with the enterprise electronic commerce application situation in Jiangsu,we proposed some policy suggestions to promote the enterprises healthy development of e-commerce in Jiangsu from angles of the government and the enterprise.