Study On The Features And Factors Of Regional Differences Of Rural Residents' Information Consumption In Jiangsu

This paper discusses the level differences and structure differences of rural residents' information consumption in Jiangsu province based on 1998-2015 statistics.Focusing on the regional differences of rural information consumption in Jiangsu Province,this paper uses the method of the Theil index and then points out that the Theil index of interregional differences is very close to that of the overall differences and they present synchronous variation characteristics.The contribution rate of interregional differences to total differences is much greater than that of intraregional differences to total differences.At the same time,the contribution rate of interregional differences shows a slow upward trend,and interregional differences are the main sources of the overall differences.Accordingly,the paper analyses the level differences and structure differences of rural residents' information consumption in southern region,middle region and northern region in Jiangsu Province.The results indicate that the gap of interregional differences of the information consumption level shows an increasing trend year by year,and the information consumption structure of the farmers in southern Jiangsu is more perfect and reasonable.There is an inverse “U” relationship between marginal propensity to information consumption and regional per capita income,while the middle region is at the highest stage,and the effect of farmers' income on information consumption is the biggest.Information consumption still shows the characteristics of luxury,and the luxury in northern and middle Jiangsu is higher than that in southern Jiangsu.Considering the possible influencing factors of regional information consumption differences,based on the main consumption function theory,combined with the consumption characteristics and regional normalities in Jiangsu Province,the paper constructs suitable information consumption function and uses the quantile regression to estimate parameters.The impact of current income on the current consumption of information is highest in the middle Jiangsu,which shows an acceleration effect.The influence of the pre-consumption on the current consumption show a rising trend in the southern and middle Jiangsu,that is,the effect is more significant in the high information consumption group.For these groups,long-term rapid growth of good development mechanism of information consumption can be built through the stimulation of information consumption needs.In the northern Jiangsu,the impact of pre-consumption is greater than current income on current consumption in different consumption groups and guiding farmers' information consumption demand can effectively promote the growth and upgrading of the overall information consumption.Finally,according to the above conclusions,this paper puts forward targeted and feasible suggestions to narrow the regional differences in rural residents' information consumption in Jiangsu Province,improve the imbalance of urban and rural development,promote the growth of the overall information consumption and promote the coordinated economy development in Jiangsu Province.