Optimization Of Supplier Base

The rapidly development of Chicken business in China become more attractive since 2010.C corporation build the full chain of poultry project in Chuzhou.C parent company has the advanced experiences and developed techniques,C corporation promise to lead high food quality and low cost chicken.The market has changed when C corporation go to operation,local chicken business grow giant companies and the price of chicken is only half in 2014.The market over surplus.In order to make good on the promise-both high safety and low cost chicken supplier leader,C corporation must make choice between the cost and the quality.The paper analysis C corporation competitiveness and find out the way to improve the competitiveness.Optimization of suppliers base will reduce the cost and improve the quality.The paper use SWOT model to choose the strategic of supply base optimization.C corporation market strategic is high food safety,good Quality vs.Price and innovation.Under the guiding principle,C Corporation use the SO growth strategic to capture market.Alignment with team,C corporation build SEM qualify management process for food safety.Optimization the operation process and upgrade the information management platform.The evaluation procedure and monitor format run successfully.Review the effect of the process and procedure,the cost saving rate is 212% and the customer satisfaction improve 62%.In the end,following the new process,C corporation will continue to improve the customer satisfaction and food safety,reduce the cost.