Research On The Improvement Of Business Model Of A Commercial Bank Based On Internet Finance

The rapid development of the Internet in our country gave birth to the combination of Internet companies and the financial sector,resulting in a more productive Internet financial industry.The main features of the Internet is based on the financial industry spirit of the Internet and technology for the traditional financial sector,improve the capital supply and demand both symmetry and coverage of financial market information.The rapid development of Internet banking for commercial banks of traditional financial intermediation function forms the alternative,market share and profits of commercial banks by the negative financial impact of the Internet company.In this context,commercial banks must be improved based on the actual experiences of their own mode of development of the market,in order to adapt to the current competitive environment.Faced with the financial impact of the Internet,the commercial bank business model improvement goals can be summarized as the main and dominant in both directions.It refers to a body of commercial banks to apply Internet technology and advanced management mode to transform their traditional business,secure its position in the main financial markets.Dominant refers to the commercial banks in the financial sector should make use of their own wealth of experience,the leading Internet financial security,stability and sustainable development.Commercial banks in the process of achieving transformation objectives must uphold the principle of integration,hierarchical principles and Construction Principle.This paper discusses an example Bank A commercial bank business model to improve the specific path problem.Firstly,the banks face market competition A macro and micro environment,noting that Internet companies and financial advantages and disadvantages A bank in the current competition in the market.A bank payment platform built on the credit intermediary and credit intermediary platform,and actively cooperate with Internet companies,reduce technology costs,improve management efficiency.Secondly,review the policy of other banks deal with the financial impact of the Internet.In particular,can be summarized as China Merchants Bank,represented by the traditional business model of the Internet,the Industrial Bank of commercial banks and Internet companies cooperation model representatives of China,Construction Bank,represented by commercial banks to self-built platform for electronic business model,Bank of Beijing as the representative of direct marketing banking model four typical patterns.This paper introduces and analyzes the business model of these banks improved specific practices and concluded that for A Bank learn from experience.Finally,we discussed the financial impact of the Internet,the business model to improve after the bank A necessity and feasibility of proposed A bank business model to improve specific strategies.The core idea is to use the Internet to change the thinking of traditional banking business ideas,the application of Internet technology and business model to improve the quality of financial services,expand service areas.