Study On Tourist Demands Of Han And Tang Dynasties Mausoleums Tourism Based On Age Difference In Shaanxi Province

Shaanxi province has a long history and culture,and is one of the important birthplace of Chinese civilization.Also,it was imperial capital since ancient times,which leaving a total of 79 imperial mausoleum,including 29 Han and Tang dynasties mausoleum,so it's known as the "Oriental pyramid".In recent years,in order to build a strong culture province and promote cultural development,Shaanxi province settled the mausoleum of Han and Tang dynasties in the provincial key cultural projects.This research use the 29 mausoleums of Han and Tang dynasties as an example,and based on the age difference to further research tourist demands.First of all,this paper comb and review the research results at home and abroad about the Han and Tang dynasties and other cultural heritages,and tourist demands.At the same time,the author defined some of the related concepts.The whole paper based on heritage activation theory,experience economy theory and stakeholders theory.Furthermore,the author collates the number,shape,cultural relics and other data of Han and Tang dynasties mausoleums in shaanxi province,analysis and discussed the spatial distribution of Han and Tang dynasties mausoleums and tourism development,which may provides the basis and foundation for further research in Han and Tang dynasties mausoleums' tourist demand.Secondly,the author will divide tourists age into 5 groups,and choose 5 Likert scale to express tourist demands.Then to design questionnaire,through which can obtain first-hand information.And using SPSS software for factor analysis,the mean analysis,paired sample T test,single factor variance analysis and so on.Finally,figure out the following conclusions:(1)By reading the literature and field interview summarizes 21 demand items.After the factor analysis,we find that Han and Tang dynasties mausoleum tourism tourist demands can be divided into six types,basic mausoleums' cultural perceptual demand,the external environment demand,The mausoleums' natural view demand,family emotional demand,self-improvement pursuit demand and seeking new and exciting demand.(2)Tourists of different age have different demands for Han and Tang dynasties mausoleums.Tourists under the age of 18 mainly demand is to seek new and exciting things.Tourists between 19 and 28 years old are the mausoleums' natural view demand.Tourists between 29 and 44 are mainly the family emotional demand.Tourists between 45 and 65 are mainly the basic mausoleums' cultural perceptual demand.Tourists Over 66 are mainly the self-improvement demand.(3)Tourists of different age have different demand,which is affected by psychological factors,level of education,income level and the influences of family.After the above analysis,according to tourists of different age who travel to the mausoleums of Han and Tang dynasties,the author puts forward tourism product development strategy.