| At present,the network transaction behavior has become an indispensable part of our everyday life,"overseas online shopping this new way of consumption," within the scope of the our country present explosive growth momentum.Reports pointed out that overseas online shopping process,the buyer distrust is currently restricted to companies' overseas online shopping users choose auburn shopping mode of the main reasons.In in many cross-border electricity,the pier,with its self-built logistics and sweep artifact development to achieve competitive advantage and maintained a compound growth of 15% a month.Is a sample that nots allow to ignore.Researchers in the terminal as a case,to the buyer and the seller of its organization,organization study,explore how the dock will trust firmly embedded in the three parties.This research mainly adopts case study method and interview method to collect the raw data,combined with the dichotomy of luhmann's trust,trust from personality,organizational trust and institutional trust study three aspects.During the study found that members of the homogeneity,buyers and sellers strict access certification embodies the ocean terminal embedded personality trust;Organizational trust mainly from the terminal itself running structure mode,risk control,organization of integrity crisis effective collaboration these aspects to reflect;Trust the embedded system is under developed country mature system of consumption environment and the internal complete rules and regulations formulated by the Ymatou.Through the study found that the terminal for the trust in the process of control is throughout the network transaction,from the source to after-sales have a whole set of mature operation mode,make the whole process to form a closed circle,virtuous circle. |
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