Research On Rural Tourism Development At Dazhai Village Of Ceheng County

With the development of China's economy and the improvement of people's living standards,tourism has become one of the main carriers of people's life style and social economic activities.Under the circumstance of of high demand for tourism,rural tourism attracts numerous tourists with its rich rural culture and superior natural scenery and becomes one of the important types of tourism.However,under the background of the rapid development of rural tourism,the survival and development of the village has encountered a great impact.For the villages under development and in the initial stage of development,how to choose the suitable tourism development mode and tourism development path,to carry out the rural heritage development and protection,to inherit the rural characteristic and make use of the historical and cultural resources,to realize the sustainable development of rural tourism have become the problem demanding prompt solution.Under such circumstances,Dazhai village as a traditional village,research on the rural tourism development at Dazhai village contributes to speed up the rural tourism development and which has a certain significance for protecting the ethnic culture at Dazhai village.At present,the rural tourism in Dazhai village is in the initial stage of development,and it lacks the brand and scientific and systematic planning of rural tourism.Taking the Dazhai village of Ceheng county as a research object with "rural tourism" as the breakthrough point,proceeding from the perspective of ethnology,based on the sufficient field investigation and the field data,this paper summarizes the advantages and constraints of the rural tourism development at Dazhai village,and expounds and evaluates the current development situation of the rural tourism at Dazhai village,based on which,analyzes the game playing and causes of the stakeholders of rural tourism development in tourism field using Bourdieu's field theory,finally attempts to put forward operation and implementation suggestions on the rural tourism development at Dazhai village,Guided by the theory of tourism development,the theory of tourism resources integration and the theory of sustainable development of tourism resources.The paper is divided into seven parts.The first chapter “Introduction” elaborated the topic selected topic origin,the research goal,the research significance,the research summary,theory of rural tourism development,the research method and the investigation process.The second chapter “General situation of the Dazhai village of Ceheng county” mainly summarizes the natural environment and human resources at Dazhai village of Ceheng county,which includes its natural environment,population distribution,ethnic origin and Buyi traditional culture,etc.The third chapter “Analysis of fundamental conditions for the rural tourism development of Dazhai village”summarizes the advantages and constraints of the rural tourism development of Dazhai village.The advantages are the rich national folk custom culture,fantastic combination of the unique karst landscape and the tourism resources;the constraints are the the sub-par accessibility,far distance from the tourist market and resource shielding effect.The fourth chapter “Current rural tourism development situation of Dazhai village” presents the processes and achievements of the rural tourism development of Dazhai village,and evaluates its development achievements.The rural tourism development of Dazhai village is divided into three stages.The rise of agritainment and farm hotels,rural cooperatives,E-commerce platforms,establishment of convenient post houses and village appearance changes are the development achievements.The evaluations for the initial stage development achievements of Dazhai village are the inadequate infrastructure,simple tourist products and weak awareness of tourist service of the villager,the villagers' consciousness of tourism service is weak and the consciousness of tourism brand is weak and the propaganda is weak.The fifth chapter “Game playing of the stakeholders and cause analysis of the rural tourism development of Dazhai village in tourism field”,based on Bourdieu's field theory,expounds the game playing in the rural tourism development of Dazhai village in tourism field,and carries out the cause analysis.The sixth chapter “Operation and implementation suggestions on the rural tourism development of Dazhai village” puts forward specific proposals from the respects of development idea,operation pattern,market promotion,support and guarantee,collaborative development of rural tourism development and cultural protection of Dazhai village's rural tourism development.The “Conclusion” is a review and summary of the paper,and it discusses the development pattern and sustainable development of nationwide rural tourism reflected from Dazhai village.