Investigation And Study On Promoting The Developing Of Commercial Major Disease Insurance In Hebei Province

With the development of our country's economy,residents have a deeper understanding of health insurance.It provides the development of commercial major disease insurance in Hebei Province.But,the recognition and market share of commercial major disease insurance in Hebei Province is still low,The investigation of commercial major disease insurance is relatively small.Based on the above situation,this paper designs a questionnaire.This paper makes an investigation on the insurance from the perspective and satisfaction of the residents in Hebei Province.A total of 1103 questionnaires were collected from Hebei Province.The data were analyzed and integrated in this paper.Using SPSS to get modeling and analysis of the data.The main structure of this paper is as follows: The first chapter describes the background and significance of the research,and summarizes the research status at home and abroad,introduces the research content,framework and innovation;The second chapter explains the concept and characteristics of the commercial major disease insurance,and discusses the relationship between the commercial major disease insurance and the serious illness insurance for urban and rural residents;The third chapter analyzes the current situation and the prospect of the development of Hebei's commercial major disease insurance products and market,industry and questionnaire data;In the fourth chapter,the data are collected and analyzed,and the different types of data are analyzed by SPSS;The fifth chapter puts forward the problems that need to be solved through the above analysis,and puts forward some suggestions.It summarizes the problems,puts forward to strengthen product innovation,improve insurance promotion channels,eliminate misunderstanding,improve value-added services,enhance customer loyalty for the development of commercial major disease insurance in Hebei Province.