Analysis Of MARRY’s Brand Image And Product Design

The emergence and use of the glass have more than 4,000 years of histories,was closely related to our life.Glassware was commonly used in people’s daily life,meanwhile it is easy neglected.With the development level of industrial technology that enables increasingly reduce production costs of the glass.However,glass production and glass capacity increase also cause some glassware manufacturers are facing some serious problems such as overcapacity and competition pressures.Thus,various glassware manufacturers are considering how to improve their core competitiveness.In this paper,based on investigation and analysis of production status and problems of China’s Hebei Ming Shunde glassware manufacturing Co.,Ltd,together with enterprise attempts to create small minority sub-brand to improve their market competitiveness.The core concept of this brand is built on the design of glassware and other materials combined with innovation to improve the consumer glassware aesthetic fatigue and distinct material properties.Illustrates the article from the following four parts,the first part discusses the purpose and significance of the study,which focuses on the glassware market in China and abroad raised practical problems to be solved.The second part is exploring the concept of “Returning Workshop” with a combination of materials to solve the problems faced by the parent brand through build sub-brand.The third part mainly analyzes other materials combined with glass materials in the design of products and production process.The last part introduces the packaging and deign of product and derivatives by the sub-brand image.